Not What You Wanted to Hear
ADVERTISING & MARKETING FUNDAMENTALS: WHAT EVERY BUSINESS OWNER SHOULD KNOW
Join Doug Zee on 'Not What You Wanted to Hear'.....Learn advertising and marketing fundamentals every business owner should know. Discover marketing strategies, effective advertising, customer behaviour, and practical ways to attract customers and grow your business.
Expert Advertising and Marketing Insights for Business Success
At Not What You Wanted to Hear, I believe advertising and marketing should be understandable and accessible to every business owner. Founded by Doug Zee, a seasoned advertising professional with more than 40 years of hands-on experience, this platform challenges conventional thinking and explains the advertising and marketing fundamentals every business should understand.
Drawing on experience with leading Canadian advertising agencies and successful ventures, including 106.1 THE GOAT radio station, Doug shares practical advertising strategies, marketing insights, and lessons about customer behavior to help business owners make better marketing decisions.
Whether you're looking to improve your advertising effectiveness, understand why customers buy, attract new customers, or get more value from your marketing budget, you'll find ideas designed to help you question assumptions and think differently.
Advertising and Marketing Services
ADVERTISING AND MARKETING BLOGS
Practical advertising and marketing insights to help businesses attract more customers, understand why people buy, and question what they've been told about advertising.
BUSINESS ANALYSIS & PRICING
Business advertising analysis, marketing strategy, advertising effectiveness, competitor analysis, and marketing budget optimization to help businesses improve results and attract more customers.
Why Choose Me?
With over 40 years of hands-on advertising experience, I share practical marketing insights through my podcast and blogs to help businesses attract customers, understand why people buy, and make smarter advertising decisions.
Decades of Experience
Learn from over 40 years of hands-on advertising and marketing experience, with practical insights to help businesses attract customers and improve advertising results.
Discover advertising and marketing lessons that challenge conventional thinking, explain why customers buy, and help businesses make smarter marketing decisions.
Understand advertising and marketing without the jargon. Get practical ideas to attract more customers, improve your advertising, and make your marketing budget work harder.
FREQUENTLY ASKED QUESTIONS ABOUT ADVERTISING AND MARKETING.
What is the focus of your podcast?
My podcast challenges conventional advertising advice, explains why people buy, and helps businesses understand advertising fundamentals so they can attract more customers and make smarter marketing decisions.
Who is Doug Zee?
Doug Zee is an advertising and marketing professional with over 40 years of hands-on experience. Through his podcast and blogs, he challenges conventional thinking and helps businesses understand customers, improve advertising, and make smarter marketing decisions. Making R.O.I grow
How can I contact you for further inquiries?
Have questions about advertising, marketing, or my podcast? I'd be happy to hear from you. Use the contact information below to get in touch.
Recent Shows - New Show Every Week
Meet Me
Introducing Doug Zee, a radio and advertising veteran with 40+ years of experience. Discover practical advertising insights and business growth strategies in Not What You Wanted to Hear.
The Beginning- Fundamentals matter!
Why does advertising matter? Doug Zee explains why businesses need consistent advertising, and reveals why customers forget. Learn how partnerships help businesses grow in Not What You Wanted to Hear.
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It's Complicated
Is advertising really complicated? Doug Zeee draws on 40+ years of experience to explain the difference between marketing and advertising in plain English. Cut through industry jargon, understand branding, and discover how effective advertising attracts customers and grows your business. Watch Not What You Wanted to Hear.