Not What You Wanted to Hear
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MORE ON DOUG ZEE

Advertising Consultant & Business Advertising Analysis

Helping businesses make smarter advertising decisions.

Doug Zackodnik, known professionally as Doug ZEE, brings hands-on experience in radio advertising, sales management, business development and advertising strategy. As the founding General Sales Manager of 106.1 The Goat (CKLM-FM) in Lloydminster, he helped build a successful radio advertising operation from the ground up.

Starting with zero existing advertising clients, Doug established local business relationships, developed advertising accounts and helped create a strong commercial presence in a competitive market.

Proven Advertising & Sales Experience

  • $600,000 in pre-launch advertising revenue: Secured advertising commitments in the three months before the station launched on May 18, 2001.

  • $1.8 million in first-year revenue: Led sales efforts that generated substantial advertising revenue during the station's first year.

  • National account growth: Increased national advertising revenue from $400,000 to $750,000.

The station later received the Small Market Station of the Year award at the Canadian Music Industry Awards in March 2008.

A Practical Approach to Business Advertising

Doug believes businesses need more than advertising proposals and promises. They need a clear understanding of their customers, competition, objectives, budget and the advertising options available to them.

Through his business advertising analysis service, Doug examines advertising activities, websites, competitors and marketing objectives to identify opportunities and develop practical recommendations.

His approach focuses on helping business owners understand what they are trying to accomplish, where their advertising dollars are going, and how their advertising strategy can better support their business goals.

Not What You Wanted to Hear

Through Not What You Wanted to Hear, Doug challenges conventional thinking about advertising and encourages business owners to question assumptions, understand their options and make better-informed decisions.

Want a clearer picture of your advertising?

Explore Doug's Business Advertising Analysis service to learn how a structured review can help you identify opportunities and develop a more focused advertising strategy.